INSIGHT

Research showed that 55% of families saw kids involved in the holiday planning process. The objective was to position Stayz as the first and most trusted holiday rental site for families with kids.

IDEA

A brand campaign which drove traffic through an organic social, paid social and PR to a campaign landing page to showcase and allow fans to vote on the best holiday homes and rentals in the country.

WHY IT WORKED

This was a brand building campaign which drove progress for Stayz against its competitors. Holiday Home of the Year delivered a significant increase in ad recall and campaign awareness through Facebook Brand Lift Study as well as increased website traffic across the summer booking season.

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All work completed for Expedia Group