INSIGHT

Starwood Hotels & Resorts Asia Pacific launched ‘Momentum’, a new multi-channel digital magazine that provided an experience to aspirational travellers that stands alone as a unique brand.

IDEA

Create a content-driven channel to drive booking revenue by developing a strategy that puts unique content front and centre, leveraging consumer information to create a valuable experience and creating an amplification framework to drive measurable performance.

WHY IT WORKED

Through optimising performance and audience, we were able to brand advocates using a variety of content executions across social media channels. In addition, paid advertising and a test and learn approach was applied in order to deliver remarketing against the revenue objective.

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Awarded Gold  in the Category Intelligent Content with Starwood's "Momentum.Travel"​

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All work completed for iProspect

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