INSIGHT

Clean Oceans is dedicated to stopping plastics entering our oceans and waterways, with a goal of banning all single use plastics on every Australian beach by 2025.

IDEA

Drive brand awareness and reach of Clean Ocean's organisation to residents residing near Australian beaches and beyond. Develop an always-on social media strategy which spoke to brand values, industry news, education and love of the ocean.  

WHY IT WORKED

Through consistent brand messages, cohesive design and brand elements as well as a conversational and engaging tone of voice, Clean Oceans has built an engaged and passionate fan base.  

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All work completed for Circul8