INSIGHT

The Adidas #NeverFollow with Paul Pogba campaign was created to announce the launch of the ACE17 football boot and drive brand affinity in the football category.

IDEA

Use existing assets from their commercial and website content to create an interactive social media ad through Facebook canvas to promote the launch of the Adidas 'No follow' campaign.

WHY IT WORKED

Facebook Canvas Interactive used interactive elements like short video cuts, bold imagery and direct CTA’s to not only remain cohesive with look and feel of the campaign but also drive an increase in website traffic to the landing page.
‍

All work completed for iProspect